Product Centric Versus Customer Centric – Does it matter?

A very good blog article on Customer Focus versus Product Focus.

If you need convincing which is better, this article on why Apple has the lions share of the profits in the mobile handset market even though it is not the largest player may help: 7 Reasons Your Brand Will Never Be as Awesome as Apple

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1 comment
  1. Brian MacIver said:

    You have compiled an excellent mash-up, supported your theory well with evidence, and first applications.
    The go to guy for innovative start ups, great job!

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